The American Lamb Board works with food influencers, food media, journalists and chefs to educate beyond cooking and lamb cuts. The most recent installment of influencer education took place in Napa, Calif., wine country.

Throughout the U.S. and California, sheep are grazing for several reasons in diverse settings. The Napa retreat highlighted producers Robert and Jamie Irwin of Kaos Sheep Outfit. The Irwins graze their sheep in northern California for fire prevention and vineyard grazing.